Author Archives: Jim MacQuarrie

Today I drove down to Norwalk and paid the fees to file a Fictitious Name application with Los Angeles County. We now have 30 days to publish a legal notice in a newspaper; meanwhile, we can now go set up … Continue reading →

Along with the creation of an icon or graphic, there’s the typography. Even for cases where a company uses only a mark to identify their business, there’s usually a typeface involved somewhere, and that needs to be chosen. Let’s look … Continue reading →