Author Archives: Jim MacQuarrie

The Logo process, part 1

Once we decided to create a company, we had to create an image. We had the name, now we needed a graphic to go with it. The first thing that comes to mind is of course a knight on horseback … Continue reading

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Why Lancer?

Once it became clear that I need a business identity, I had to decide what that identity should be. The obvious choice is to use my own name, calling myself something like “Jim MacQuarrie Design” or some such. That’s convenient … Continue reading

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